Mercedes Marketing to Millennials
For many of the big brands today, appealing to younger demographics is a challenge. This is no exception for the Mercedes Benz brand. To meet this challenge, Mercedes creating compelling social content to express why Mercedes is the choice for Millennials.
Mercedes-Benz has developed a program called “MB Phot Pass to tap into 2t of the most prominent media influencers across various social platforms like Facebook, Instagram, Snapchat, Youtube and Pinterest. In April of 2016 Mercedes teamed up with extreme sport videographer Devin Super Tramp (who has a massive YouTube following of around 4.2 Million subscribers globally). This partnership gave rise to what is being called, “The Ultimate Race!”, which features 2017 C-Class Coup racing against a parkour athlete and a radio-controlled car at a parkour obstacle course. The video alone has bolstered more than 2.3 million views to date.
